Pete Mathias is an MBA/MPA from Dartmouth’s Tuck and Harvard’s Kennedy School, where he is a participant in the Harvard Innovation Lab’s Venture Incubation Program. All the time, we would get requests from filmmakers wanting music for their films. The idea for Heartstring emerged from our own experiences writing music for picture. We have seen firsthand the exciting opportunities that technology has unlocked for musicians. We are touring musicians (our co-founders are the band Filligar). We are building Heartstring for modern storytelling. We press record, we snap a shot of our happenings, and post it to the choice communicative platform of our times: Facebook, Instagram, SnapChat, YouTube. Oral tradition is conveyed not by word of mouth, but by the click of a button. Today, we tell stories differently than the earliest cultures. We are ourselves musicians who believe that music has exciting possibilities in the new medium of storytelling: digital video. Pete and Casey: We are a team of entrepreneurial musicians, designers, and technology builders pushing a new frontier in music, media, and artificial intelligence. Given their unique backing by the very prestigious Harvard Innovation Lab, I wanted to ask them about this relationship, their technology, and of course, how they came to create such a unique app.īelow I interview two of Heartstring’s four founders, Pete Mathias and Casey Gibson, to get some insight into their creative product.ĭaniel Lofaso: Please tell me a little bit about Heartstring. Heartstring allows you to easily add original soundtracks to your social media videos, making them a very timely product. These guys contacted me out of the blue to beta test their new app, and although we normally feature startups that are from the Palm Beach area, I just couldn’t resist the opportunity to feature them on Palm Beach Tech. I recently was lucky enough to interview a really awesome startup out of the Harvard Innovation Lab called Heartstring. By Daniel Lofaso Harvard Innovation Lab Startup Heartstring Seeks Florida Musicians Read Time 5 Minutes
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